Recent Posts

Consumers Ready for More SMS Alerts

Harshil PatelFebruary 2, 20102 min read

It might come as a surprise, but according to Mobile Marketing Watch, consumers actually wish they received more SMS messages than they already do. A recent study published by Dialogue Communications has found that over 67 percent of polled consumers would like to receive a higher amount of SMS messages in the form of appointment and other event reminders. Currently, only…

Embee Mobile Using Facebook to Offer Free Pre-Paid Airtime

Harshil PatelFebruary 1, 20102 min read

If you’re one of the millions of pre-paid cell phone users out there, listen up, because I think I’m about to make your day. Embee Mobile, a new startup based in Palo Alto, California, has created a new Facebook application called the Embee Mobile Minute Wallet, where users can participate in various activities in exchange for pre-paid minutes. For those…

HeroCraft to Bring Majesty to iPad

Harshil PatelFebruary 1, 20101 min read

The new iPad is already pretty majestic, what with all of its shiny surfaces and fancy wireless technologies. Still, that’s not enough for mobile developer HeroCraft, which has announced it will be bringing Majesty to the iPad, once it has also done so for Java, Android, and Blackberry devices. Majesty, in this instance, is not a quality, but the title of…

LEGO Universe Minifig Mission Underway: Answer the Call

Harshil PatelJanuary 21, 20102 min read

Are you a lifelong LEGO fan? Do you crave for online brick-building amid adventure and social interaction with friends? Do you want to save imagination? If you answered “yes” to any of these questions, you ought to know that the Great Minifig Mission has begun! LEGO Universe, the upcoming MMOG (massively multiplayer online game) based on the classic LEGO play experience,…

“Zero” Marketing is the Best Marketing: Dark Void Zero and Instant Nostalgia

Harshil PatelJanuary 19, 20103 min read
[As noted on Giant Bomb, a Zero or “0” in a game’s title establishes that it’s a prequel or remake, ala Resident Evil 0, Perfect Dark Zero and Metroid: Zero Mission.] Dark Void Zero is a little game with huge potential – the lovechild of retro fan-service and innovative marketing has become a very compelling title, and is likely to lead the charge for similar games.…