Google’s Universal Cart is now available to U.S. users, letting shoppers save and track products from multiple retailers across Search and the Gemini app. Google announced the rollout on Thursday, after first previewing the tool at Google I/O in May.
The cart keeps shoppers from having to search for the same products each time they return. Save an item, leave, and pick up later with your products and shopping progress still in place. It collects items from multiple retailers in one place, so you can browse and track potential purchases there.
Google says Universal Cart can also track deals and availability, sending notifications when a saved product’s price drops or an out-of-stock item becomes available again. The saved list does more than hold links: it can alert shoppers when those details change.
Payment options are part of the tool, too. According to Google, Universal Cart can account for credit card perks when helping users choose how to pay, and it can suggest relevant promo codes.
Checkout is tied to Google’s Universal Commerce Protocol, or UCP, an open standard the company introduced earlier this year. UCP is designed to help AI agents and retailers work together at different stages of shopping, including checkout.
Universal Cart adds an ongoing shopping hub to Google’s existing AI-powered shopping tools. Search’s AI Mode already supports conversational product discovery, while the company’s Let Google Call tool uses an AI agent to contact nearby stores and ask whether an item is in stock. The cart extends those tools to organizing purchases between discovery and checkout.
Other companies are also moving chatbots beyond answering questions and into shopping tasks. Amazon, OpenAI, and other rivals have added agentic commerce features. For Google, Universal Cart fills the gap after the initial conversation ends, keeping products and shopping progress ready for the next visit.
