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In a bold move last October, X (formerly Twitter) began implementing a $1 annual fee for new accounts to post, initially targeting users in New Zealand and the Philippines. This fee is a cornerstone of the “Not a Bot” initiative, aimed at curtailing spam and bot interference on the platform. The program aims to enhance the user experience by preventing spam and manipulation.
More details about the program can be found on X’s official page.
The initiative is now set to roll out globally. According to a Mashable article, this move represents a significant shift in X’s strategy to ensure genuine user interaction. The change was initially spotted by XUpdatesRadar, a bot that monitors text updates on X’s platforms, which noted the new policy would require payment for basic interactions such as posting, liking, and replying, though browsing remains free.
Elon Musk, the maverick owner of X, has been vocal about the challenges of automated bots on the platform. In a recent tweet, he stated that a small fee is essential to mitigate these issues, noting that even advanced AI can bypass traditional bot checks. Musk further elaborated that this plethora of fake accounts hogs valuable username real estate, frustrating genuine users seeking preferred handles.
Unfortunately, a small fee for new user write access is the only way to curb the relentless onslaught of bots.
— Elon Musk (@elonmusk) April 15, 2024
Current AI (and troll farms) can pass “are you a bot” with ease.
This isn’t Musk’s first attempt to sanitize the platform. Upon his acquisition in 2022, he swiftly instituted charges for the once-coveted blue checkmark verification, aiming to verify user authenticity. However, both anecdotal evidence and research suggest that this move didn’t significantly deter spam activity. When he tried to dance his way out of the takeover, the bots were one of the much talked about reasons.
As X continues to evolve under Musk’s ambitious leadership, users and onlookers alike are keen to see if this new fee will be the magic bullet against spam or just another quixotic quest in the dynamic world of social media.